What is a landing page, and why do you need one?
A landing page is a page a viewer sees on your website from clicking an ad (Facebook ad, Google ad, or YouTube ad, or even a link on your social media). Landing pages are meant to be short, eye-appealing, to the point, and organized. A landing page should offer the information needed by the viewer alongside many call to action buttons to get more people in your funnel. A landing page needs to be short and to the point, if its too long and cluttered it could overwhelm the viewer and drive them away. Remember, you are fishing for leads here and you want as many of them to bite into your funnel.
- Provide high-quality content that offers useful and concise information that provides value to the viewer. We just discussed how you don’t want to overwhelm your visitors with too much information, but this isn’t to say you should be cheap with your content – on the contrary, provide rich, useful content, so long as it is relevant. Good, confident content inspires trust and does not overwhelm the viewer.
- Pay attention to the design and layout of your landing page. Information architecture comes into play here. A good landing page has plenty of call to actions (buttons, links, forms) which leads your viewers to your main funnel. Everything should be double-checked for grammar errors as well as design consistency(same fonts, same colors, similar images). Even a video would help you massively in getting people to click right away. It’s important for a landing page to have a clear, crisp design that leaves all questions answered without inspiring any new ones.
- Create eye-catching headlines. Most good landing pages use the main headline to confirm the offer and use a subheading for more explanation or value proposition. An example might be, “Free Facebook Marketing eBook or Learn how to get more Facebook followers, likes, and engagement.” or “Click the link to get started on the first five courses on our business growth academy”. Make sure to use consistent fonts and correct sizing on your headings.
- Show social proof through testimonials. Word-of-mouth has been and always will be a driving force of success. Virtual word-of-mouth comes in the form of Likes, +1s, stars, and online customer testimonials (preferably from trusted sources like big brand names or in video form from customers who enjoy using your product or service). If your business has received some shining compliments or five-star reviews, be sure to showcase them.
- Are your landing pages mobile-friendly? Having a site that performs well with mobile devices can double your conversions. Most people on the internet are surfing the web on their cell phones. Make sure to keep this in mind whenever you are creating a website, it must be optimized for mobile in order to reach more people.
- Follow-up with a thank you page. The thank-you page is a great way to guide visitors to other related material on your website that they may be interested in. Providing this added info on the initial landing page would be distracting and could lead visitors away from your landing page and ultimately your funnel. However, now that you’ve sealed the deal, the thank-you page is the perfect place to suggest related products, guides, and information your audience may find helpful, or links to other parts of your site, such as your company blog.
- Upselling is an important part of the sale, the goal here is that whenever the viewer is finished with your landing page, now is the time to take the opportunity and show them your main web page. You should always be trying to get the viewer to keep coming back for more value.
With LeadDragon, you’re able to split-test landing pages and test different variations of your funnels. You can build unlimited funnel and website projects to help hone in your funnel building skills.