Marketing automation can be a powerful tool for fitness businesses, as it allows you to efficiently reach and engage with your audience, saving time and resources while helping to grow your business. Additionally, marketing automation can be the engine behind automatically promoting your gym and attracting new members. It’s like having an additional employee! Here’s some ways you can use marketing automation include:
- Email marketing: Automate email campaigns to send personalized messages to your members or potential members. Set up automated email campaigns to send personalized messages to your subscribers, such as newsletters, promotional offers, or training tips.
- Social media posting: Set up automated social media posts to promote your gym and its offerings. Use our social media scheduler tool to schedule and automate posts on your fitness business’s social media accounts across Facebook, Instagram, TikTok, Linkedin, & Twitter.
- Use social media to promote special events or challenges: Crossfit gyms often host events like competitions or charity workouts. Use social media to promote these events and encourage members to participate or invite friends. This can be a great way to keep your gym top of mind with potential new members.
- Lead generation: Use marketing automation to capture leads from your website and other online channels, and then follow up with automated emails or other communications.
- Customer segmentation: Use marketing automation to segment your audience and send targeted communications based on their interests or behaviors. Keeping your database segmented and organized is key, so you’ll need a powerful CRM to help you do just that.
- Event promotion: Automate the promotion of events, such as fitness classes or workshops, to your audience. It’s as simple as scheduling a text, email, voicemail drop, or social post.
- Create a referral program: Encourage current members to refer their friends and family to your gym by offering incentives like discounts or free training sessions. Use marketing automation to track referrals and send out promotional emails or social media posts to remind people about the program.
- Implement an email drip campaign to new members: This campaign could include emails introducing new members to the gym, explaining the different programs and services offered, and highlighting success stories from other members. In marketing automation lingo, this is called a “welcome series” for new customers.
- Powerful retargeting: Set up automated retargeting campaigns to show ads to people who have visited your website or engaged with your brand on social media, in order to bring them back to your business.
- Personalized recommendations: Use marketing automation to send personalized recommendations to your customers based on their past purchases or interests, in order to upsell or cross-sell your products or services.
Overall, marketing automation can help you save time and streamline your marketing efforts, allowing you to focus on running your gym and providing a great experience for your members. At the end of the day, the point of going into business is to make a living, make great money, and ENJOY running your dream fitness business. With LeadDragon, you’re able to streamline these efforts with our marketing automation engine feature: Workflows!
If you’ve not had a chance to check out just how powerful workflows can be for your business, we highly encourage you to check out our demo of the entire platform here.