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SendInBlue Setup

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This article will walk you through the full process of creating your Send In Blue account. Keep in mind, SendInBlue is NOT an email routing and tracking application. It is a 3rd party email marketing software.

Step 1: Select a Plan and Create an Account at www.sendinblue.comSend In Blue has a variety of plans available, from as low as $0 (a trial account) to $65 a month. We’re going to walk you through what each plan offers:

  • Trial: Great to test it out, not great for a functioning business
  • $25/Month: Send & receive up to 10,000 emails. Good option for smaller business.
  • $65/Month: Send & receive up to 20,000 emails. Best solution for marketing pros. Includes Facebook and retargeting ads, marketing automation, up to 20 landing pages, and up to 10 users.
  • Enterprise plan: a customized solution if you’re looking for more than the above. You have the option to fully customize a plan based on your business needs.

Note: None of the above plans include a dedicated IP address which can impact successful email deliverability.

Step 2: Create your subdomain in SendInBlue.

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  •  Log in to your SendInBlue account and your DNS manager (Godaddy, Cloudflare, etc)
  • Select the domain you want to use for SendInblue from a domain you already own or have purchased (helpdesk.com). You will set-up a subdomain (mg.helpdesk.com) for SendInBlue so it’s ok to choose a domain that is already being used.
  • Navigate to the ‘Senders and API’s’ tab within SendInBlue and select ‘Domains’
  • Create a subdomain such as mg.yourdomain.com or replies.yourdomain.com and enter it in the Domain Name field.
  • Click Add Domain

Step 3: Setup the Subdomain Records in Your DNS Manager

  • In SendInBlue, you will see the DNS entries; 3 TXT records and a TXT (SPF) record. Go into your DNS manager where you will set up the DNS entries.
  • Navigate to the DNS record section for the domain you are using within SendInBlue. You will now set up the 4 DNS records to ensure proper sending, replies and tracking.  Follow directions in SendInBlue. Records are unique to your domain and SendInBlue account.
  • After adding and saving all 4 records, click “Record Added. Please Verify” next to each record within SendInBlue. All 5 should have the green check mark. If any do not, check the record and re-attempt.

NOTE: If the green check marks are not showing up, you’ll want to ensure that the Host pieces for each record only have the sub-domain piece of the total record. For example, if the total record is mailo._domainkey.mg.mydomain.com, you would only put in mailo._domainkey.mg

Step 4: Add SendInBlue as your SMTP Provider

  • Navigate to your Account Settings > Select MailGun & SMTP
  • Select ‘Add Provider’
  • In SendInBlue, navigate to the ‘SMTP & API’ tab and select SMTP
  • Enter the information from SendInBlue into your account.
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